In a bid  to foster diversity and ensure meaningful opportunities for all, Samsung India has opened its first all-women powered mobile store in the heart of the city of Ahmedabad.

The Samsung SmartCafe located at Vijay Cross Road, in Navrangpura area of Ahmedabad will offer consumers Samsung's unmatched retail experience. Consumers can experience and purchase Samsung's entire range of mobile devices including the latest flagships Galaxy S22 series of smartphones, Galaxy Tab S8 series, Galaxy Buds2 and Galaxy Watch4.

The store will be fully managed by women employees – from the Store manager to Samsung Experience Consultants, who help consumers make informed choices about buying Galaxy devices, to the Galaxy Consultant extending device support.

Women employees at this first-of-its-kind mobile store are trained extensively not only on Galaxy devices but also in key operational functions such as customer service, sales, financial management, stock planning and most importantly consumer safety protocols.

Ken Kang, President & CEO, Samsung Southwest Asia, said, "We are very excited to set up the first all-women mobile store and are confident about the new possibilities and milestones this incredible team is set to achieve, in keeping with our values of people, excellence and co-prosperity. We are committed to growing the number of women in our workforce and nurturing the next generation of women leaders across the company."

Samsung, which has been serving Indian consumers for over 25 years now, delighting them with its range of most innovative products and services, has one of the largest retail footprints in the country. This initiative is a part of its vision of #PoweringDigitalIndia.

Women are integral contributors to Samsung's growth as an organization. By creating new opportunities for women employees, Samsung is providing a platform for them pave their own path to a brighter future.

The company has also set up an Employee Resource Group (ERG) called WiSE (Women in Samsung Electronics), which will provide support and help to women employees in personal and career development.